Global Marketing

Name of programme                            Global Marketing 

Qualification awarded                          Bachelor in Business Management

Field of study                                       Marketing

Study area                                           Business and Public Management

Length of the programme                    3,5 years (7 semesters)

Scope of programme (ECTS)             210 ECTS

Language of instruction                       English

Location                                               Vilnius, Lithuania

Starting date                                        1st of September

Tuition fee for Non-EU students          TBC



The objective of the study programme is to train highly qualified marketing specialists who can work in the marketing departments of Lithuanian and foreign companies as product, market or communication specialists, consultants or even managers, capable independently analyze markets, make product planning, pricing, logistics and communication decisions, initiating and executing various marketing activities, creatively apply interdisciplinary university education in an international business environment and be able to raise their qualifications independently.


Graduates' knowledge and skills will enable them to work and take different levels in commercial companies:

In small and medium-sized enterprises, they will be able to work in marketing departments, as manager
(product, market, export, sales or communications manager) and as senior professionals;
Senior specialists and specialists in the field of marketing of multinational companies and large Lithuanian companies;
Also work in a specific field in companies offering specific marketing services (research, advertising, public relations, sales promotion) and consultancy services.

Graduates of Global Marketing programme can continue their education in one of the numerous Master programmes in the fields of management, business, marketing, accounting, economics.



Faculty of Business Management offers excellent opportunities for all students wishing to study at a foreign partner universities. Currently, the faculty have more than 120 contracts with Universities in 23 European countries, bilateral agreements with American, Asian universities, which include more than 150 seats for exchange students every year

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