Marketing and Integrated Communication

Name of programme                    MARKETING AND INTEGRATED COMMUNICATION  

Qualification awarded                  Master in Business Management

Field of study                               Marketing

Study area                                   Business and Public Management

Length of the programme            1.5 years (3 semesters)  or  2 years (4 semesters) in case of double degree

Scope of programme (ECTS)      90 or 120 ECTS (in case of double degree)

Language of instruction               English

Location                                       Vilnius, Lithuania       Naples, Italy (in case of a Double degree)

Starting date                                1st September 

Tuition fee for Non-EU students   TBC


Why Marketing and Integrated Communication study programme?

Marketing and Integrated Communication programme is developing specialists up to the highest professional standards, in order to make them capable of analysing market situation, planning and implementing relevant strategies of marketing and communications. This programme has been started a few years ago and proved to be among the most popular Master programmes among the international applicants. The programme offers a Double degree possibility for the best students with Naples Parthenope University, Italy!

The graduates of the programme develop abilities to plan and perform research on the basis of theoretically sound methodology; collect and analyse secondary and primary data; interpret the findings in order to use them in marketing strategies; develop marketing strategies in accordance to the company objectives and market specifics.

Prof. dr. Sigitas Urbonavičius, programme leader:

“The programme welcomes those who are interested in dynamic studies that open worldwide opportunities for the careers in the field of marketing and integrated communications. The classes typically bring together students from more than ten countries. Professors with extensive international experience in teaching and practical expertise in business make this double-degree programme truly demanding and really enjoying. The track record of the graduates shows that these studies are leading towards very successful careers worldwide.”


·        Bachelor's degree or its equivalent;

·        No less than 30 ECTS credits in the fields of economics, management and business administration or other social sciences;

·        English language proficiency - the level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR). 


Students can participate in ERASMUS+ mobility programme or use Bilateral cooperation agreements which gives an opportunity to study at Partner Universities or do internship abroad.


A graduate is able to analyse market trends and parameters of consumer behaviour on the basis of relevant theoretical and practical information and with use of adequate methodologies. Acquired level of knowledge and skills allow to actively participate in development and implementation of marketing strategies.

Acquired skills and competences allow a graduate successfully work in marketing and communications departments of business companies and other organizations. A graduate can successfully work in marketing, advertising, public relations and communications agencies, in consulting firms and market research companies.

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